The overall value of Indian Premier League (IPL) is already worth $2.01 billion, according to UK-based brand valuation consultancy Brand Finance, which has put the IPL’s brand valuation at over $311.94 million.
$42.1 million, Kolkata Knight Riders,
$41.6 million Mumbai Indians,
$39.5 million Rajasthan Royals,
$39.4 million Chennai Super Kings,
$39.2 million Delhi Daredevils,
$37.4 million Royal Challengers,
$36.3 million Kings XI Punjab,
$34.8 million Deccan Chargers
“IPL will create substantial value, which does not get captured in a routine profit /loss estimate.
This will be seen when the teams manage to build fan loyalty and performance and choose to list,” says Unni Krishnan, MD, Brand Finance.
No comments:
Post a Comment